by Alexandra Cotovanu | Dec 20, 2022 | ABM, AI marketing, B2B marketing, business growth, marketing automation
Account-Based Marketing (ABM) is a strategy that many marketers are already familiar with. It focuses marketing resources on a carefully selected set of target accounts and uses personalized campaigns to engage them. The result is often higher revenue in a shorter...
by Alexandra Cotovanu | Dec 15, 2022 | B2B marketing, marketing automation, marketing strategy
Lead generation is one of the most important aspects of any B2B business. Understanding the lead generation process and continuously optimizing it is essential for sustainable growth. This article explores the key components of the lead generation process and shares...
by Alexandra Cotovanu | Oct 19, 2022 | AI marketing, B2B marketing, marketing automation
As a marketer, you’re probably familiar with the power of automation in your workflow. You can easily set up alerts for your favorite keyword searches and get notified when someone writes about them. With AI, you can automatically categorize prospects based on...
by Alexandra Cotovanu | Sep 27, 2022 | B2B marketing, digital marketing, PPC
Whether we are talking about websites or advertisements, achieving a higher position on the search engine results page (SERP) is a key goal for both SEO and PPC campaigns. A higher ranking generally leads to a higher click-through rate (CTR), which increases...
by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, digital marketing, marketing strategy
When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, content marketing, webinars
Webinars are currently one of the most affordable ways to promote your company online. They can generate leads and sales quickly while allowing you to reach hundreds or even thousands of people at once. Recent reports show that webinar activity increased by 167% in...
