by Alexandra Cotovanu | Jul 18, 2024 | ABM, B2B marketing, digital marketing
Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve...
by Alexandra Cotovanu | Jul 13, 2024 | B2B marketing, B2B social media, content marketing, digital marketing
If you own a business, you already know the power of social media. Today, there are around 4.70 billion active social media users. It’s no longer optional for companies to use social media as a means of communication with and interaction with their customers. It...
by Alexandra Cotovanu | Nov 16, 2023 | AI marketing, B2B marketing, marketing strategy
As businesses pivot from traditional workflows to AI-driven growth, the role of a Fractional AI Chief Marketing Officer (CMO) has shifted from “experimental” to “essential.” A Fractional AI CMO provides the high-level strategic oversight of a...
by Alexandra Cotovanu | May 29, 2023 | AI marketing, B2B marketing, business growth
The role of the Chief Marketing Officer (CMO) has evolved from a creative lead to a primary driver of predictable revenue. In high-growth organizations, the CMO acts as the bridge between market opportunity and institutional scale. To navigate this complexity,...
by Alexandra Cotovanu | May 9, 2023 | B2B marketing, CRM, customer experience
It’s no secret that forging strong relationships with your customers takes hard work and dedication, but the rewards of a successful connection are significant. Did you know that a 5% increase in customer retention can result in a 25–95% increase in company revenue?...
by Alexandra Cotovanu | Mar 27, 2023 | B2B marketing, business growth, content marketing
In recent years, webinars have become an increasingly popular tool in B2B marketing. They provide a platform for businesses to engage with potential customers and demonstrate thought leadership on a particular topic. By sharing valuable insights and knowledge,...
