by Alexandra Cotovanu | Mar 25, 2026 | AI marketing, B2B marketing, business growth, marketing strategy
AI startups aren’t dying because the models don’t work. They’re dying because the market never fully understood why they should exist. You can see it in the data. Around 70% of startups that have shut down since 2023 cite running out of capital. That’s the headline...
by Alexandra Cotovanu | Feb 11, 2026 | All, B2B marketing, marketing strategy
In 2026, the manufacturing sector is witnessing a profound shift in how marketing dollars are spent. The era of “spray and pray” at massive trade shows, print catalogs, and distributor-led sales is being replaced by a calculated, digital-first approach...
by Alexandra Cotovanu | Oct 2, 2024 | B2B marketing, digital marketing, marketing strategy
Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market,...
by Alexandra Cotovanu | Oct 1, 2024 | AI marketing, content marketing, marketing strategy
The rapid evolution of Artificial Intelligence (AI) has moved beyond simple automation, fundamentally reshaping how B2B organizations approach market authority. For a Fractional CMO, leveraging machine learning is no longer just an option for “faster...
by Alexandra Cotovanu | Sep 20, 2024 | business growth, digital marketing, marketing strategy
You know the saying, “It’s not what you know, but who you know”? Well, in B2B marketing, it’s kind of both. The game has changed, and today’s most successful marketers need to know their craft inside out while building strong connections...
by Alexandra Cotovanu | Aug 20, 2024 | B2B marketing, content marketing, digital marketing, marketing strategy
It’s 3 A.M., and while the world is asleep, someone halfway across the globe is searching for a solution to a problem only your business can solve. Who’s there to greet them, to guide them, to sell them on your solution? Your website. That’s...
