by Alexandra Cotovanu | Feb 24, 2026 | AI marketing, performance marketing, PPC
If you have not been following this closely, here’s what you should know. OpenAI is now testing ads in ChatGPT in the U.S. for logged-in users on Free and Go plans. Ads appear directly below the assistant’s response, labeled as “Sponsored.” OpenAI states that ads...
by Alexandra Cotovanu | Oct 26, 2022 | lead generation, marketing strategy, PPC
When running a PPC campaign, it is easy to fall into the trap of repeating what worked previously and assuming it will deliver the same results again. However, PPC campaigns are more complex than they appear, and many elements can go wrong if they are not carefully...
by Alexandra Cotovanu | Sep 27, 2022 | B2B marketing, digital marketing, PPC
Whether we are talking about websites or advertisements, achieving a higher position on the search engine results page (SERP) is a key goal for both SEO and PPC campaigns. A higher ranking generally leads to a higher click-through rate (CTR), which increases...
by Alexandra Cotovanu | Sep 7, 2022 | B2B marketing, digital marketing, PPC
YouTube has a massive global audience and is the second most popular search engine owned by Google. With the right ad targeting, businesses can reach almost any audience they want. When it comes to B2B marketing, YouTube ads offer a major advantage: the ability to...
by Alexandra Cotovanu | Aug 11, 2022 | B2B marketing, digital marketing, PPC
One of the most well-known ways to increase sales and website traffic is by using Google search ads. These advantages have significantly contributed to the growing popularity of this marketing method. However, managing a campaign like this can be difficult and...
by Alexandra Cotovanu | Jul 15, 2022 | marketing strategy, PPC, SEO
Starting with the Hummingbird update, the way search engines generate query results changed significantly. As a result of this algorithm update, Google can now understand search queries with more nuance and closer to human thinking. Before the release of Hummingbird,...
