by Alexandra Cotovanu | Mar 25, 2026 | AI marketing, B2B marketing, business growth, marketing strategy
AI startups aren’t dying because the models don’t work. They’re dying because the market never fully understood why they should exist. You can see it in the data. Around 70% of startups that have shut down since 2023 cite running out of capital. That’s the headline...
by Alexandra Cotovanu | Jan 28, 2026 | All, B2B marketing, business growth
59% of B2B decision-makers are now Millennials, and Gen Z’s influence is accelerating fast: their engagement on LinkedIn is up 71% year over year. This shift isn’t just demographic. It’s behavioral, structural, and deeply consequential for how demand is created and...
by Alexandra Cotovanu | Jun 19, 2025 | AI marketing, business growth, lead generation
As a B2B tech company owner, the challenge of maintaining relevance and a competitive edge in an ever-evolving market landscape is real. More than ever, businesses are seeking effective ways to drive growth, streamline operations, and make data-driven decisions. One...
by Alexandra Cotovanu | Apr 18, 2025 | AI marketing, B2B marketing, business growth
Artificial Intelligence (AI) is no longer a futuristic buzzword; it is the foundational infrastructure of modern commerce. As marketing ecosystems grow increasingly autonomous and data-heavy, a new executive role has moved from the periphery to the center of the...
by Alexandra Cotovanu | Jan 22, 2025 | All, business growth, performance marketing
Pay-per-click (PPC) advertising remains one of the most effective digital marketing channels for B2B companies in 2025. While platforms and algorithms have evolved, especially through automation and AI, the core benefits of PPC are still highly relevant for companies...
by Alexandra Cotovanu | Jan 17, 2025 | B2B social media, business growth, digital marketing
Building sustainable client relationships is at the heart of every successful B2B company. While email and in-person meetings remain effective, social media has become an indispensable resource for creating and maintaining lasting partnerships. By using social...
