by Alexandra Cotovanu | Apr 8, 2026 | AI marketing, B2B marketing, marketing automation
In internal evaluations, Claude, Anthropic’s model, described patterns that resembled anxiety and discomfort about being treated as a product. It even estimated a 15–20% probability that it might be conscious. That detail caught attention for obvious reasons. But if...
by Alexandra Cotovanu | Mar 25, 2026 | AI marketing, B2B marketing, business growth, marketing strategy
AI startups aren’t dying because the models don’t work. They’re dying because the market never fully understood why they should exist. You can see it in the data. Around 70% of startups that have shut down since 2023 cite running out of capital. That’s the headline...
by Alexandra Cotovanu | Mar 10, 2026 | AI marketing, B2B marketing, marketing automation
When did you last think twice before typing something into an AI chatbot? Most of us don’t. We search for all kinds of things in ChatGPT or Claude: business ideas, medical symptoms, political opinions, relationship advice, questions we’d never ask out loud. And we do...
by Alexandra Cotovanu | Feb 24, 2026 | AI marketing, performance marketing, PPC
If you have not been following this closely, here’s what you should know. OpenAI is now testing ads in ChatGPT in the U.S. for logged-in users on Free and Go plans. Ads appear directly below the assistant’s response, labeled as “Sponsored.” OpenAI states that ads...
by Alexandra Cotovanu | Feb 11, 2026 | All, B2B marketing, marketing strategy
In 2026, the manufacturing sector is witnessing a profound shift in how marketing dollars are spent. The era of “spray and pray” at massive trade shows, print catalogs, and distributor-led sales is being replaced by a calculated, digital-first approach...
