by Alexandra Cotovanu | Nov 19, 2024 | AI marketing, B2B marketing, content marketing
We’ve debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their...
by Alexandra Cotovanu | Oct 22, 2024 | B2B marketing, B2B social media, content marketing
B2B marketing on LinkedIn might seem like a no-brainer. 80% of marketers use LinkedIn to share their content. However, the surprising truth is that most businesses aren’t using it to its full potential. Sure, it’s the go-to platform for professionals, but how do you...
by Alexandra Cotovanu | Oct 3, 2024 | content marketing, customer experience, digital marketing
B2B marketing creative trends are shaking up the game, forcing businesses to step away from outdated strategies and make their brand impossible to forget. It’s no longer about doing what worked a decade ago; today’s B2B marketers are using fresh, innovative approaches...
by Alexandra Cotovanu | Oct 1, 2024 | AI marketing, content marketing, marketing strategy
The rapid evolution of Artificial Intelligence (AI) has moved beyond simple automation, fundamentally reshaping how B2B organizations approach market authority. For a Fractional CMO, leveraging machine learning is no longer just an option for “faster...
by Alexandra Cotovanu | Oct 1, 2024 | B2B marketing, content marketing, digital marketing
Thought leadership on social media is changing how professionals learn and share expertise. It’s not just about content, it’s about creating meaningful conversations that stick. When social media is mentioned, minds often drift to lighthearted memes and everyone’s...
by Alexandra Cotovanu | Sep 23, 2024 | AI marketing, B2B marketing, content marketing
Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s...
