by Alexandra Cotovanu | Jul 15, 2022 | marketing strategy, PPC, SEO
Starting with the Hummingbird update, the way search engines generate query results changed significantly. As a result of this algorithm update, Google can now understand search queries with more nuance and closer to human thinking. Before the release of Hummingbird,...
by Alexandra Cotovanu | Jun 7, 2022 | B2B marketing, content marketing, digital marketing, marketing strategy, SEO
Content marketing is essential for every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online. Every business can achieve its goals with a well-thought-out...
by Alexandra Cotovanu | Apr 12, 2022 | All, business growth, marketing strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Mar 8, 2022 | B2B marketing, B2B social media, digital marketing, marketing strategy
Marketers frequently assess the effectiveness of individual campaigns and channels. Opens, clicks, unsubscribes, and purchases are important email metrics. Cost per click and cost per conversion are key indicators for PPC advertisements. But how can you assess your...
by Alexandra Cotovanu | Mar 3, 2022 | ABM, B2B marketing, marketing strategy
The ultimate question in sales and marketing is simple: How can we accurately predict who is ready to buy? Today, there are numerous tools, data sources, and predictive models designed to answer that question. However, not all data carries the same weight....
by Alexandra Cotovanu | Feb 16, 2022 | All, marketing automation, marketing strategy
Money is the cornerstone of your business. Due to budget limitations, your business is hastening digital transformations and working hard to provide a return on its digital marketing strategy. However, if your company is not using an automated marketing system that...
