by Alexandra Cotovanu | Jan 12, 2026 | AI marketing, All, SEO
For nearly two decades, SEO has been the default growth engine for digital marketing. Organic traffic was the lifeblood of inbound, and the playbook was clear: keywords, content, backlinks, and technical hygiene. But 2025 is rewriting that script. The question most...
by Alexandra Cotovanu | Apr 27, 2023 | AI marketing, content marketing, digital marketing, marketing automation, marketing strategy, SEO
After its debut by OpenAI, ChatGPT quickly became a global phenomenon. It is used to write a variety of content, including copy, documentation, headlines, topic research, social media posts, and much more. The marketing field is divided on this topic. When is it safe...
by Alexandra Cotovanu | Jul 26, 2022 | B2B marketing, content marketing, digital marketing, SEO
This is the moment you’ve been waiting for. You’ve built a successful company and are now promoting your products and services to customers. Despite this, you may notice that your website isn’t attracting as much traffic as you expected. You have described your...
by Alexandra Cotovanu | Jul 15, 2022 | marketing strategy, PPC, SEO
Starting with the Hummingbird update, the way search engines generate query results changed significantly. As a result of this algorithm update, Google can now understand search queries with more nuance and closer to human thinking. Before the release of Hummingbird,...
by Alexandra Cotovanu | Jul 4, 2022 | B2B marketing, marketing automation, SEO
We all know the importance of a strong SEO strategy. Studies show that 61% of marketers consider SEO a priority in their business. Understanding how to optimize your website and content helps you stay visible in search results. SEO algorithms have evolved. One of the...
by Alexandra Cotovanu | Jun 7, 2022 | B2B marketing, content marketing, digital marketing, marketing strategy, SEO
Content marketing is essential for every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online. Every business can achieve its goals with a well-thought-out...
