by Alexandra Cotovanu | Dec 5, 2022 | business growth, customer experience, marketing strategy
The business landscape has changed significantly over the past few years. Disruptions have come from many directions, forcing companies to constantly adapt. Many organizations have now regained stability, but this does not mean it is time to slow down. B2B companies...
by Alexandra Cotovanu | Oct 26, 2022 | lead generation, marketing strategy, PPC
When running a PPC campaign, it is easy to fall into the trap of repeating what worked previously and assuming it will deliver the same results again. However, PPC campaigns are more complex than they appear, and many elements can go wrong if they are not carefully...
by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, digital marketing, marketing strategy
When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
by Alexandra Cotovanu | Sep 13, 2022 | B2B marketing, business growth, content marketing, marketing strategy
Content marketing has become an essential part of the business development strategy for most companies, and it is one of the most effective ways to generate leads and sales. To succeed, you need to consider how your content can truly help your target audience and...
by Alexandra Cotovanu | Aug 18, 2022 | B2B marketing, marketing automation, marketing strategy
Today’s businesses are not willing to wait for a company to reach out with the information they need to make a decision. Instead, they will actively look for it. This is good news for marketers because once you define the right marketing tactics and optimize your...
by Alexandra Cotovanu | Aug 3, 2022 | B2B marketing, business growth, digital marketing, marketing strategy
The successes and failures of today’s fast-paced business environment mean that an annual or long-term business plan alone is no longer enough. By developing an agile strategic plan and using the right technology and tools, your company can become more productive and...
