by Alexandra Cotovanu | Sep 7, 2022 | B2B marketing, digital marketing, PPC
YouTube has a massive global audience and is the second most popular search engine owned by Google. With the right ad targeting, businesses can reach almost any audience they want. When it comes to B2B marketing, YouTube ads offer a major advantage: the ability to...
by Alexandra Cotovanu | Aug 29, 2022 | ABM, B2B marketing, digital marketing
The last few years have been an exciting time for data-driven marketers. With the ability to continually refine audience segmentation and targeting, marketers can take advantage of the advanced functionality available in modern marketing automation platforms. Simply...
by Alexandra Cotovanu | Aug 25, 2022 | B2B marketing, digital marketing, performance marketing
According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, particularly on search engine optimization and display advertising. As these digital channels continue to shape marketing...
by Alexandra Cotovanu | Aug 11, 2022 | B2B marketing, digital marketing, PPC
One of the most well-known ways to increase sales and website traffic is by using Google search ads. These advantages have significantly contributed to the growing popularity of this marketing method. However, managing a campaign like this can be difficult and...
by Alexandra Cotovanu | Aug 3, 2022 | B2B marketing, business growth, digital marketing, marketing strategy
The successes and failures of today’s fast-paced business environment mean that an annual or long-term business plan alone is no longer enough. By developing an agile strategic plan and using the right technology and tools, your company can become more productive and...
by Alexandra Cotovanu | Jul 26, 2022 | B2B marketing, content marketing, digital marketing, SEO
This is the moment you’ve been waiting for. You’ve built a successful company and are now promoting your products and services to customers. Despite this, you may notice that your website isn’t attracting as much traffic as you expected. You have described your...
