by Alexandra Cotovanu | Feb 24, 2026 | AI marketing, performance marketing, PPC
If you have not been following this closely, here’s what you should know. OpenAI is now testing ads in ChatGPT in the U.S. for logged-in users on Free and Go plans. Ads appear directly below the assistant’s response, labeled as “Sponsored.” OpenAI states that ads...
by wordpress@inventiff.io | May 21, 2025 | All, B2B marketing, performance marketing
You’ve put time, energy, and budget into a LinkedIn campaign, but the results are lukewarm at best. Does this sound familiar? You’re not alone. Plenty of B2B ads on LinkedIn miss the mark. Why? Sometimes it’s a targeting issue. Other times, the messaging doesn’t...
by Alexandra Cotovanu | Jan 22, 2025 | All, business growth, performance marketing
Pay-per-click (PPC) advertising remains one of the most effective digital marketing channels for B2B companies in 2025. While platforms and algorithms have evolved, especially through automation and AI, the core benefits of PPC are still highly relevant for companies...
by Alexandra Cotovanu | Aug 25, 2022 | B2B marketing, digital marketing, performance marketing
According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, particularly on search engine optimization and display advertising. As these digital channels continue to shape marketing...
by Alexandra Cotovanu | Jun 2, 2022 | B2B marketing, digital marketing, lead generation, performance marketing, PPC
A Google Ads campaign’s success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad. You must use conversion monitoring to optimize the...
by Alexandra Cotovanu | Jan 19, 2022 | All, B2B marketing, performance marketing
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypass third-party media, and provide relevant content for them. Google Ads is an effective and accessible way to...
