by Alexandra Cotovanu | Jul 13, 2024 | B2B marketing, B2B social media, content marketing, digital marketing
If you own a business, you already know the power of social media. Today, there are around 4.70 billion active social media users. It’s no longer optional for companies to use social media as a means of communication with and interaction with their customers. It...
by Alexandra Cotovanu | May 25, 2023 | B2B social media, business growth, digital marketing
In the B2B world, social media is often dismissed as a “top-of-funnel” brand awareness play. However, social channels serve as the primary trust-verification layer for buyers. Before a prospect hops on a demo, they vet your LinkedIn presence, your...
by Alexandra Cotovanu | Apr 27, 2023 | AI marketing, content marketing, digital marketing, marketing automation, marketing strategy, SEO
After its debut by OpenAI, ChatGPT quickly became a global phenomenon. It is used to write a variety of content, including copy, documentation, headlines, topic research, social media posts, and much more. The marketing field is divided on this topic. When is it safe...
by Alexandra Cotovanu | Oct 12, 2022 | B2B social media, business growth, digital marketing
LinkedIn is one of the best free marketing tools for driving leads and closing sales. However, with so many businesses using the platform, it can be difficult to stand out. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and...
by Alexandra Cotovanu | Sep 27, 2022 | B2B marketing, digital marketing, PPC
Whether we are talking about websites or advertisements, achieving a higher position on the search engine results page (SERP) is a key goal for both SEO and PPC campaigns. A higher ranking generally leads to a higher click-through rate (CTR), which increases...
by Alexandra Cotovanu | Sep 20, 2022 | B2B marketing, digital marketing, marketing strategy
When searching for a business-to-business marketing strategy that delivers a strong return on investment, we experimented with several technologies and frameworks. Some of these frameworks were already well known, while others were less popular but proved surprisingly...
