by Alexandra Cotovanu | Mar 27, 2023 | B2B marketing, business growth, content marketing
In recent years, webinars have become an increasingly popular tool in B2B marketing. They provide a platform for businesses to engage with potential customers and demonstrate thought leadership on a particular topic. By sharing valuable insights and knowledge,...
by Alexandra Cotovanu | Dec 20, 2022 | ABM, AI marketing, B2B marketing, business growth, marketing automation
Account-Based Marketing (ABM) is a strategy that many marketers are already familiar with. It focuses marketing resources on a carefully selected set of target accounts and uses personalized campaigns to engage them. The result is often higher revenue in a shorter...
by Alexandra Cotovanu | Dec 5, 2022 | business growth, customer experience, marketing strategy
The business landscape has changed significantly over the past few years. Disruptions have come from many directions, forcing companies to constantly adapt. Many organizations have now regained stability, but this does not mean it is time to slow down. B2B companies...
by Alexandra Cotovanu | Oct 12, 2022 | B2B social media, business growth, digital marketing
LinkedIn is one of the best free marketing tools for driving leads and closing sales. However, with so many businesses using the platform, it can be difficult to stand out. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and...
by Alexandra Cotovanu | Sep 13, 2022 | B2B marketing, business growth, content marketing, marketing strategy
Content marketing has become an essential part of the business development strategy for most companies, and it is one of the most effective ways to generate leads and sales. To succeed, you need to consider how your content can truly help your target audience and...
by Alexandra Cotovanu | Aug 3, 2022 | B2B marketing, business growth, digital marketing, marketing strategy
The successes and failures of today’s fast-paced business environment mean that an annual or long-term business plan alone is no longer enough. By developing an agile strategic plan and using the right technology and tools, your company can become more productive and...
