by Alexandra Cotovanu | May 5, 2025 | AI marketing, B2B marketing, customer experience
Without a doubt, the future of customer experience depends on generative AI. It’s no longer a question of whether you should look to automate your service; 88% of business owners say their clients’ attitudes towards automation have improved over the past...
by Alexandra Cotovanu | Oct 3, 2024 | content marketing, customer experience, digital marketing
B2B marketing creative trends are shaking up the game, forcing businesses to step away from outdated strategies and make their brand impossible to forget. It’s no longer about doing what worked a decade ago; today’s B2B marketers are using fresh, innovative approaches...
by Alexandra Cotovanu | May 9, 2023 | B2B marketing, CRM, customer experience
It’s no secret that forging strong relationships with your customers takes hard work and dedication, but the rewards of a successful connection are significant. Did you know that a 5% increase in customer retention can result in a 25–95% increase in company revenue?...
by Alexandra Cotovanu | Dec 5, 2022 | business growth, customer experience, marketing strategy
The business landscape has changed significantly over the past few years. Disruptions have come from many directions, forcing companies to constantly adapt. Many organizations have now regained stability, but this does not mean it is time to slow down. B2B companies...
