by Alexandra Cotovanu | Apr 12, 2022 | All, business growth, marketing strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Jan 26, 2022 | All, business growth, marketing strategy
B2B marketing has entered a new era: an experience-driven one. Data, analytics, and technology now shape every major business decision, from marketing leadership to organizational strategy. Success in today’s fast-changing global B2B environment requires more than...
by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth
Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
by Alexandra Cotovanu | Feb 18, 2021 | All, business growth, marketing strategy
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
by Alexandra Cotovanu | Oct 29, 2020 | All, B2B marketing, business growth
Revenue Operations, or RevOps, for short, is all about alignment at the operational level. The framework connects Sales, Marketing, and Customer Success teams across the entire funnel and keeps each accountable for revenue generation. When you integrate RevOps into...
by Alexandra Cotovanu | Apr 24, 2020 | All, business growth, marketing strategy
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
