by Alexandra Cotovanu | Sep 20, 2024 | business growth, digital marketing, marketing strategy
You know the saying, “It’s not what you know, but who you know”? Well, in B2B marketing, it’s kind of both. The game has changed, and today’s most successful marketers need to know their craft inside out while building strong connections...
by Alexandra Cotovanu | Aug 16, 2024 | B2B marketing, business growth, content marketing, digital marketing, marketing strategy
The challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers’ willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further...
by Alexandra Cotovanu | Jul 25, 2024 | AI marketing, B2B marketing, business growth, marketing automation, marketing strategy
We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why...
by Alexandra Cotovanu | Jul 20, 2024 | AI marketing, B2B marketing, business growth, digital marketing, marketing automation
In a world of uncertainty, one thing is for sure – marketing strategies continue to evolve at super high speed. The terms “Marketing Automation” and “AI CMO” (Artificial Intelligence Chief Marketing Officer) frequently come up in...
by Alexandra Cotovanu | May 29, 2023 | AI marketing, B2B marketing, business growth
The role of the Chief Marketing Officer (CMO) has evolved from a creative lead to a primary driver of predictable revenue. In high-growth organizations, the CMO acts as the bridge between market opportunity and institutional scale. To navigate this complexity,...
by Alexandra Cotovanu | May 25, 2023 | B2B social media, business growth, digital marketing
In the B2B world, social media is often dismissed as a “top-of-funnel” brand awareness play. However, social channels serve as the primary trust-verification layer for buyers. Before a prospect hops on a demo, they vet your LinkedIn presence, your...
