by Alexandra Cotovanu | Aug 16, 2024 | B2B marketing, business growth, content marketing, digital marketing, marketing strategy
The challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers’ willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further...
by Alexandra Cotovanu | Aug 8, 2024 | AI marketing, B2B marketing, digital marketing, marketing automation, marketing strategy
Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It’s safe to say that the application of AI in this sphere has revolutionized several aspects, one of...
by Alexandra Cotovanu | Jul 25, 2024 | AI marketing, B2B marketing, business growth, marketing automation, marketing strategy
We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why...
by Alexandra Cotovanu | Nov 16, 2023 | AI marketing, B2B marketing, marketing strategy
As businesses pivot from traditional workflows to AI-driven growth, the role of a Fractional AI Chief Marketing Officer (CMO) has shifted from “experimental” to “essential.” A Fractional AI CMO provides the high-level strategic oversight of a...
by Alexandra Cotovanu | Apr 27, 2023 | AI marketing, content marketing, digital marketing, marketing automation, marketing strategy, SEO
After its debut by OpenAI, ChatGPT quickly became a global phenomenon. It is used to write a variety of content, including copy, documentation, headlines, topic research, social media posts, and much more. The marketing field is divided on this topic. When is it safe...
by Alexandra Cotovanu | Dec 15, 2022 | B2B marketing, marketing automation, marketing strategy
Lead generation is one of the most important aspects of any B2B business. Understanding the lead generation process and continuously optimizing it is essential for sustainable growth. This article explores the key components of the lead generation process and shares...
