by Alexandra Cotovanu | Aug 27, 2024 | B2B marketing, digital marketing, email marketing
In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates. As privacy...
by Alexandra Cotovanu | Aug 20, 2024 | B2B marketing, content marketing, digital marketing, marketing strategy
It’s 3 A.M., and while the world is asleep, someone halfway across the globe is searching for a solution to a problem only your business can solve. Who’s there to greet them, to guide them, to sell them on your solution? Your website. That’s...
by Alexandra Cotovanu | Aug 16, 2024 | B2B marketing, business growth, content marketing, digital marketing, marketing strategy
The challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers’ willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further...
by Alexandra Cotovanu | Aug 8, 2024 | AI marketing, B2B marketing, digital marketing, marketing automation, marketing strategy
Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It’s safe to say that the application of AI in this sphere has revolutionized several aspects, one of...
by Alexandra Cotovanu | Jul 25, 2024 | AI marketing, B2B marketing, business growth, marketing automation, marketing strategy
We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why...
by Alexandra Cotovanu | Jul 20, 2024 | AI marketing, B2B marketing, business growth, digital marketing, marketing automation
In a world of uncertainty, one thing is for sure – marketing strategies continue to evolve at super high speed. The terms “Marketing Automation” and “AI CMO” (Artificial Intelligence Chief Marketing Officer) frequently come up in...
