by Alexandra Cotovanu | Mar 27, 2023 | B2B marketing, business growth, content marketing
In recent years, webinars have become an increasingly popular tool in B2B marketing. They provide a platform for businesses to engage with potential customers and demonstrate thought leadership on a particular topic. By sharing valuable insights and knowledge,...
by Alexandra Cotovanu | Dec 20, 2022 | ABM, AI marketing, B2B marketing, business growth, marketing automation
Account-Based Marketing (ABM) is a strategy that many marketers are already familiar with. It focuses marketing resources on a carefully selected set of target accounts and uses personalized campaigns to engage them. The result is often higher revenue in a shorter...
by Alexandra Cotovanu | Dec 15, 2022 | B2B marketing, marketing automation, marketing strategy
Lead generation is one of the most important aspects of any B2B business. Understanding the lead generation process and continuously optimizing it is essential for sustainable growth. This article explores the key components of the lead generation process and shares...
by Alexandra Cotovanu | Dec 5, 2022 | business growth, customer experience, marketing strategy
The business landscape has changed significantly over the past few years. Disruptions have come from many directions, forcing companies to constantly adapt. Many organizations have now regained stability, but this does not mean it is time to slow down. B2B companies...
by Alexandra Cotovanu | Oct 26, 2022 | lead generation, marketing strategy, PPC
When running a PPC campaign, it is easy to fall into the trap of repeating what worked previously and assuming it will deliver the same results again. However, PPC campaigns are more complex than they appear, and many elements can go wrong if they are not carefully...
