by Alexandra Cotovanu | Jun 2, 2022 | B2B marketing, digital marketing, lead generation, performance marketing, PPC
A Google Ads campaign’s success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad. You must use conversion monitoring to optimize the...
by Alexandra Cotovanu | May 3, 2022 | B2B marketing, email marketing, lead generation
B2B contact marketing campaigns offer important cost and performance advantages. However, if they are not executed correctly, they can generate more losses than benefits. Among the most frequent mistakes in B2B contact marketing are selecting the wrong contacts and...
by Alexandra Cotovanu | Mar 8, 2022 | B2B marketing, B2B social media, digital marketing, marketing strategy
Marketers frequently assess the effectiveness of individual campaigns and channels. Opens, clicks, unsubscribes, and purchases are important email metrics. Cost per click and cost per conversion are key indicators for PPC advertisements. But how can you assess your...
by Alexandra Cotovanu | Mar 3, 2022 | ABM, B2B marketing, marketing strategy
The ultimate question in sales and marketing is simple: How can we accurately predict who is ready to buy? Today, there are numerous tools, data sources, and predictive models designed to answer that question. However, not all data carries the same weight....
by Alexandra Cotovanu | Jan 28, 2022 | B2B marketing, B2B social media, digital marketing, lead generation
When it comes to promoting content that generates leads and increases audience engagement, LinkedIn is the platform most B2B marketers choose. That is because it offers higher chances of receiving qualified leads compared to other platforms. Most B2B marketers choose...
by Alexandra Cotovanu | Jan 27, 2022 | ABM, B2B marketing, marketing automation
ABM defines the synergy between marketing and sales teams, enabling them to close large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for...
