by Alexandra Cotovanu | Aug 27, 2024 | B2B marketing, digital marketing, email marketing
In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates. As privacy...
by Alexandra Cotovanu | May 3, 2022 | B2B marketing, email marketing, lead generation
B2B contact marketing campaigns offer important cost and performance advantages. However, if they are not executed correctly, they can generate more losses than benefits. Among the most frequent mistakes in B2B contact marketing are selecting the wrong contacts and...
