by Alexandra Cotovanu | Nov 19, 2024 | AI marketing, B2B marketing, content marketing
We’ve debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their...
by Alexandra Cotovanu | Oct 22, 2024 | B2B marketing, B2B social media, content marketing
B2B marketing on LinkedIn might seem like a no-brainer. 80% of marketers use LinkedIn to share their content. However, the surprising truth is that most businesses aren’t using it to its full potential. Sure, it’s the go-to platform for professionals, but how do you...
by Alexandra Cotovanu | Oct 2, 2024 | B2B marketing, digital marketing, marketing strategy
Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market,...
by Alexandra Cotovanu | Oct 1, 2024 | B2B marketing, content marketing, digital marketing
Thought leadership on social media is changing how professionals learn and share expertise. It’s not just about content, it’s about creating meaningful conversations that stick. When social media is mentioned, minds often drift to lighthearted memes and everyone’s...
by Alexandra Cotovanu | Sep 23, 2024 | AI marketing, B2B marketing, content marketing
Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s...
by Alexandra Cotovanu | Aug 30, 2024 | B2B marketing, B2B social media, content marketing, digital marketing
Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s...
