by Alexandra Cotovanu | May 11, 2022 | digital marketing, lead generation, PPC
Today, businesses have more ways than ever to communicate with customers and potential clients. As a result, competition has increased significantly. Search results pages and social media platforms display extensive information about your products, services, and...
by Alexandra Cotovanu | May 3, 2022 | B2B marketing, email marketing, lead generation
B2B contact marketing campaigns offer important cost and performance advantages. However, if they are not executed correctly, they can generate more losses than benefits. Among the most frequent mistakes in B2B contact marketing are selecting the wrong contacts and...
by Alexandra Cotovanu | Apr 12, 2022 | All, business growth, marketing strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Mar 17, 2022 | digital marketing, PPC, SEO
Today, agility is critical, and customers are increasingly tech-savvy. Companies constantly look for ways to adapt their offerings to better meet customer needs. While advertising remains an essential part of most businesses, there is a continuous effort toward...
by Alexandra Cotovanu | Mar 8, 2022 | B2B marketing, B2B social media, digital marketing, marketing strategy
Marketers frequently assess the effectiveness of individual campaigns and channels. Opens, clicks, unsubscribes, and purchases are important email metrics. Cost per click and cost per conversion are key indicators for PPC advertisements. But how can you assess your...
