by Alexandra Cotovanu | Jun 16, 2022 | B2B marketing, digital marketing, marketing automation, PPC
In the world of PPC, machine learning and automation can seem somewhat intimidating. These advanced technologies may appear to replace human-run campaigns with automated systems that might lack the “human touch.” Although PPC campaigns are driven by...
by Alexandra Cotovanu | Jun 2, 2022 | B2B marketing, digital marketing, lead generation, performance marketing, PPC
A Google Ads campaign’s success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad. You must use conversion monitoring to optimize the...
by Alexandra Cotovanu | May 11, 2022 | digital marketing, lead generation, PPC
Today, businesses have more ways than ever to communicate with customers and potential clients. As a result, competition has increased significantly. Search results pages and social media platforms display extensive information about your products, services, and...
by Alexandra Cotovanu | Mar 17, 2022 | digital marketing, PPC, SEO
Today, agility is critical, and customers are increasingly tech-savvy. Companies constantly look for ways to adapt their offerings to better meet customer needs. While advertising remains an essential part of most businesses, there is a continuous effort toward...
by Alexandra Cotovanu | Jan 31, 2022 | lead generation, marketing strategy, PPC
Have you decided to innovate your products or services since the Coronavirus outbreak? If so, is your new objective to generate leads for them? Or to build awareness? Then one of the fastest ways to achieve this is through a PPC strategy. This approach is especially...
