by Alexandra Cotovanu | Jun 22, 2022 | B2B social media, digital marketing, lead generation
LinkedIn has developed into a powerful marketing and sales tool for B2B companies, going far beyond its initial role as a job search platform. If you work in B2B, it can become a valuable resource. In this article, we will show you why. LinkedIn has quickly become the...
by Alexandra Cotovanu | Jun 2, 2022 | B2B marketing, digital marketing, lead generation, performance marketing, PPC
A Google Ads campaign’s success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad. You must use conversion monitoring to optimize the...
by Alexandra Cotovanu | May 11, 2022 | digital marketing, lead generation, PPC
Today, businesses have more ways than ever to communicate with customers and potential clients. As a result, competition has increased significantly. Search results pages and social media platforms display extensive information about your products, services, and...
by Alexandra Cotovanu | May 3, 2022 | B2B marketing, email marketing, lead generation
B2B contact marketing campaigns offer important cost and performance advantages. However, if they are not executed correctly, they can generate more losses than benefits. Among the most frequent mistakes in B2B contact marketing are selecting the wrong contacts and...
by Alexandra Cotovanu | Jan 31, 2022 | lead generation, marketing strategy, PPC
Have you decided to innovate your products or services since the Coronavirus outbreak? If so, is your new objective to generate leads for them? Or to build awareness? Then one of the fastest ways to achieve this is through a PPC strategy. This approach is especially...
by Alexandra Cotovanu | Jan 28, 2022 | B2B marketing, B2B social media, digital marketing, lead generation
When it comes to promoting content that generates leads and increases audience engagement, LinkedIn is the platform most B2B marketers choose. That is because it offers higher chances of receiving qualified leads compared to other platforms. Most B2B marketers choose...
