by Alexandra Cotovanu | Sep 23, 2021 | All, lead generation, performance marketing
You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why others sink money into it with little to no results. Of course, like any skill, Google Ads can be learned,...
by Alexandra Cotovanu | Jul 30, 2021 | All, B2B marketing, lead generation
According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
by Alexandra Cotovanu | May 19, 2021 | All, lead generation, marketing automation
A Customer Relationship Management System (CRM) is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of a sales funnel from generating leads through creating opportunities to closing sales orders. As the importance...
by Alexandra Cotovanu | Apr 20, 2021 | All, lead generation, marketing automation
In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
by Alexandra Cotovanu | Jul 3, 2020 | All, B2B marketing, lead generation
According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
by Alexandra Cotovanu | May 29, 2020 | All, lead generation, marketing automation
Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
