by Alexandra Cotovanu | Jan 25, 2022 | Automation, B2B Marketing, business growth, Strategy
Design thinking is a process that plays a key role in problem-solving for businesses aiming to achieve meaningful results. To organize ideas efficiently, make better decisions, improve operations, and gain deeper insights, design thinking acts as a bridge between...
by Alexandra Cotovanu | Jan 25, 2022 | ABM, B2B, B2B Marketing, Lead Generation, Sales
In preparation for our latest ABM Training Course on Account-Based Marketing and Sales Automation, we’d like to give you a sneak peek into what we’ll discuss, such as how you can generate large accounts through ABM! In this article, we’ll cover: What is ABM? How can...
by Alexandra Cotovanu | Jan 24, 2022 | B2B, B2B Marketing, Content Marketing
Growing an influential brand requires careful planning and creative marketing. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’s...
by Alexandra Cotovanu | Jan 21, 2022 | B2B Marketing, Strategy
Account-Based Marketing (ABM) is one of the most effective strategies for B2B companies. But as the market continues to evolve, these traditional approaches no longer fully meet demand. Some things that changed in the past 2 years need special focus, as they came with...
by Alexandra Cotovanu | Jan 19, 2022 | B2B, B2B Marketing, Lead Generation
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypass third-party media, and provide relevant content for them. Google Ads is an effective and accessible way to...
by Alexandra Cotovanu | Dec 29, 2021 | B2B, B2B Marketing, SEO, Strategy
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
