by Alexandra Cotovanu | Jan 24, 2022 | All, B2B marketing, content marketing
Growing an influential brand requires careful planning and creative marketing. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’s...
by Alexandra Cotovanu | Jan 21, 2022 | All, B2B marketing, marketing strategy
Account-Based Marketing (ABM) is one of the most effective strategies for B2B companies. But as the market continues to evolve, these traditional approaches no longer fully meet demand. Some things that changed in the past 2 years need special focus, as they came with...
by Alexandra Cotovanu | Jan 19, 2022 | All, B2B marketing, performance marketing
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypass third-party media, and provide relevant content for them. Google Ads is an effective and accessible way to...
by Alexandra Cotovanu | Jan 14, 2022 | B2B marketing, marketing automation, marketing strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
by Alexandra Cotovanu | Dec 29, 2021 | All, B2B marketing, SEO
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
by Alexandra Cotovanu | Aug 11, 2021 | All, B2B marketing, employer branding
The past year has shown us the importance of digital training. Increasingly, B2B companies today are adopting an eLearning approach for their B2B digital training. Not only that, but marketing skills have also shifted dramatically in the past couple of years. In this...
