by Alexandra Cotovanu | Feb 18, 2021 | All, business growth, marketing strategy
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
by Alexandra Cotovanu | Apr 24, 2020 | All, business growth, marketing strategy
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
by Alexandra Cotovanu | Apr 16, 2020 | All, lead generation, marketing strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Mar 30, 2020 | All, marketing automation, marketing strategy
Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
by Alexandra Cotovanu | Feb 28, 2020 | All, B2B marketing, marketing strategy
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
by Alexandra Cotovanu | Feb 14, 2020 | All, marketing automation, marketing strategy
Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
