by Alexandra Cotovanu | Jul 4, 2022 | B2B marketing, marketing automation, SEO
We all know the importance of a strong SEO strategy. Studies show that 61% of marketers consider SEO a priority in their business. Understanding how to optimize your website and content helps you stay visible in search results. SEO algorithms have evolved. One of the...
by Alexandra Cotovanu | Jun 16, 2022 | B2B marketing, digital marketing, marketing automation, PPC
In the world of PPC, machine learning and automation can seem somewhat intimidating. These advanced technologies may appear to replace human-run campaigns with automated systems that might lack the “human touch.” Although PPC campaigns are driven by...
by Alexandra Cotovanu | Feb 16, 2022 | All, marketing automation, marketing strategy
Money is the cornerstone of your business. Due to budget limitations, your business is hastening digital transformations and working hard to provide a return on its digital marketing strategy. However, if your company is not using an automated marketing system that...
by Alexandra Cotovanu | Jan 27, 2022 | ABM, B2B marketing, marketing automation
ABM defines the synergy between marketing and sales teams, enabling them to close large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for...
by Alexandra Cotovanu | Jan 14, 2022 | B2B marketing, marketing automation, marketing strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
by Alexandra Cotovanu | Oct 19, 2021 | All, marketing automation, marketing strategy
Marketing automation enables companies to target leads and customers with automated messages across multiple channels, including email, web, social media, and SMS. It helps organizations attract, engage, and nurture leads more efficiently. Any effective marketing...
