by Alexandra Cotovanu | Jan 28, 2026 | All, B2B marketing, business growth
59% of B2B decision-makers are now Millennials, and Gen Z’s influence is accelerating fast: their engagement on LinkedIn is up 71% year over year. This shift isn’t just demographic. It’s behavioral, structural, and deeply consequential for how demand is created and...
by Alexandra Cotovanu | Jan 22, 2025 | All, business growth, performance marketing
Pay-per-click (PPC) advertising remains one of the most effective digital marketing channels for B2B companies in 2025. While platforms and algorithms have evolved, especially through automation and AI, the core benefits of PPC are still highly relevant for companies...
by Alexandra Cotovanu | Apr 12, 2022 | All, business growth, marketing strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Jan 26, 2022 | All, business growth, marketing strategy
B2B marketing has entered a new era: an experience-driven one. Data, analytics, and technology now shape every major business decision, from marketing leadership to organizational strategy. Success in today’s fast-changing global B2B environment requires more than...
by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth
Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
by Alexandra Cotovanu | Feb 18, 2021 | All, business growth, marketing strategy
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
