by Alexandra Cotovanu | Jan 26, 2022 | B2B Marketing, business growth, digital marketing, marketing strategy, Strategy
B2B marketing has entered a new era: an experience-driven one. Data, analytics, and technology now shape every major business decision, from marketing leadership to organizational strategy. Success in today’s fast-changing global B2B environment requires more than...
by Alexandra Cotovanu | Jan 25, 2022 | Automation, B2B Marketing, business growth, Strategy
Design thinking is a process that plays a key role in problem-solving for businesses aiming to achieve meaningful results. To organize ideas efficiently, make better decisions, improve operations, and gain deeper insights, design thinking acts as a bridge between...
