by Alexandra Cotovanu | Jul 6, 2021 | B2B Marketing, Marketing automation, SEO, Strategy
Regardless of industry, most businesses aim to improve profits, and with the majority of shopping happening online, a strong SEO score is crucial. But achieving that perfect score is easier said than done, especially as Google continues to roll out algorithm updates....
by Alexandra Cotovanu | Jul 2, 2021 | B2B, B2B Marketing, Lead Generation, Sales
In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
by Alexandra Cotovanu | Jun 3, 2021 | Automation, B2B Marketing, Marketing automation, Strategy
Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
by Alexandra Cotovanu | Apr 20, 2021 | Automation, B2B, B2B Marketing, Marketing automation, Sales, Strategy
In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
by Alexandra Cotovanu | Feb 18, 2021 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
by Alexandra Cotovanu | Feb 8, 2021 | Automation, B2B, B2B Marketing, Marketing automation, Sales, Strategy
Investing in a new tool can improve ROI and accelerate growth, if implemented correctly. Many tools come with complex onboarding processes that take time away from lead generation, sales, and customer engagement. When it comes to marketing automation, HubSpot is a top...
