by Alexandra Cotovanu | Jul 30, 2021 | All, B2B marketing, lead generation
According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
by Alexandra Cotovanu | Jul 9, 2021 | All, B2B marketing, marketing strategy
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
by Alexandra Cotovanu | Jul 6, 2021 | All, B2B marketing, SEO
Regardless of industry, most businesses aim to improve profits, and with the majority of shopping happening online, a strong SEO score is crucial. But achieving that perfect score is easier said than done, especially as Google continues to roll out algorithm updates....
by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth
Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
by Alexandra Cotovanu | Feb 8, 2021 | All, B2B marketing, marketing automation
Investing in a new tool can improve ROI and accelerate growth if implemented correctly. Many tools come with complex onboarding processes that take time away from lead generation, sales, and customer engagement. When it comes to marketing automation, HubSpot is a top...
by Alexandra Cotovanu | Nov 18, 2020 | All, B2B marketing, marketing automation
Marketing managers in mid-market companies using Microsoft Dynamics 365 as their CRM often manage small teams and need to maximize their marketing investment. Activities like digital events and drip email campaigns can greatly benefit from automation. In the Microsoft...
