by Alexandra Cotovanu | Sep 23, 2021 | B2B Marketing, Lead Generation, Marketing automation, Strategy
You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why others sink money into it with little to no results. Of course, like any skill, Google Ads can be learned,...
by Alexandra Cotovanu | Sep 9, 2021 | B2B Marketing, E-commerce, Lead Generation, Marketing automation
Have you ever visited a website and seen an ad for the same website the next day? Or did you ever put an item in your shopping cart without buying it and saw an ad for that product later on? That was remarketing at work. What is Remarketing? Remarketing is a very...
by Alexandra Cotovanu | Aug 11, 2021 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
The past year has shown us the importance of digital training. Increasingly, B2B companies today are adopting an eLearning approach for their B2B digital training. Not only that, but marketing skills have also shifted dramatically in the past couple of years. In this...
by Alexandra Cotovanu | Jul 30, 2021 | B2B, B2B Marketing, Lead Generation, Sales, Strategy
According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
by Alexandra Cotovanu | Jul 29, 2021 | Automation, B2B, B2B Marketing, Lead Generation, Marketing automation, Strategy
Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize...
by Alexandra Cotovanu | Jul 9, 2021 | B2B, B2B Marketing, Lead Generation, Strategy
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
