by Alexandra Cotovanu | Jul 30, 2021 | All, B2B marketing, lead generation
According to recent reports, 8 in 10 prospects prefer to communicate with representatives via email, matching the 78% of reps who use this method. However, to reach the point where you can effectively contact your prospects and sell your services or products, a...
by Alexandra Cotovanu | Jul 29, 2021 | All, marketing automation, performance marketing
Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize...
by Alexandra Cotovanu | Jul 9, 2021 | All, B2B marketing, marketing strategy
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
by Alexandra Cotovanu | Jul 6, 2021 | All, B2B marketing, SEO
Regardless of industry, most businesses aim to improve profits, and with the majority of shopping happening online, a strong SEO score is crucial. But achieving that perfect score is easier said than done, especially as Google continues to roll out algorithm updates....
by Alexandra Cotovanu | Jul 2, 2021 | All, marketing strategy, performance marketing
In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
by Alexandra Cotovanu | Jun 3, 2021 | All, B2B marketing, business growth
Data is the fuel of today’s society. From market insights to customer behavior, companies use business analytics and intelligence not only to better target their customers but to gain a deeper understanding of their actions. Since social and digital marketing have...
