by Alexandra Cotovanu | Mar 30, 2020 | All, marketing automation, marketing strategy
Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
by Alexandra Cotovanu | Mar 20, 2020 | All, B2B marketing, business growth
While events from all over the world have been canceled or rescheduled, it is vital to switch to the digital side to keep your planned events on track. By moving the events online, you will also need to adjust your marketing strategies quickly. Now more than ever,...
by Alexandra Cotovanu | Mar 10, 2020 | All, B2B marketing, marketing automation
As a Platinum Certified HubSpot Partner agency, we work with clients from all kinds of different industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean....
by Alexandra Cotovanu | Feb 28, 2020 | All, B2B marketing, marketing strategy
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
by Alexandra Cotovanu | Feb 26, 2020 | All, B2B marketing, marketing automation
Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
