by Alexandra Cotovanu | Jul 20, 2024 | AI marketing, B2B marketing, business growth, digital marketing, marketing automation
In a world of uncertainty, one thing is for sure – marketing strategies continue to evolve at super high speed. The terms “Marketing Automation” and “AI CMO” (Artificial Intelligence Chief Marketing Officer) frequently come up in...
by Alexandra Cotovanu | Jul 18, 2024 | ABM, B2B marketing, digital marketing
Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve...
by Alexandra Cotovanu | Jul 13, 2024 | B2B marketing, B2B social media, content marketing, digital marketing
If you own a business, you already know the power of social media. Today, there are around 4.70 billion active social media users. It’s no longer optional for companies to use social media as a means of communication with and interaction with their customers. It...
by Alexandra Cotovanu | Mar 16, 2024 | templates
Launching a video project without a clear plan is a recipe for delays and budget overruns. Whether you are creating a product presentation, a customer interview, or a sales support video, alignment is key to success. Our Video Production Brief Template is designed to...
by Alexandra Cotovanu | Nov 16, 2023 | AI marketing, B2B marketing, marketing strategy
As businesses pivot from traditional workflows to AI-driven growth, the role of a Fractional AI Chief Marketing Officer (CMO) has shifted from “experimental” to “essential.” A Fractional AI CMO provides the high-level strategic oversight of a...
