by Alexandra Cotovanu | Jan 19, 2022 | All, B2B marketing, performance marketing
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypass third-party media, and provide relevant content for them. Google Ads is an effective and accessible way to...
by Alexandra Cotovanu | Jan 14, 2022 | B2B marketing, marketing automation, marketing strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
by Alexandra Cotovanu | Jan 10, 2022 | All, B2B social media, marketing strategy
Each year, UNICEF delivers inspiring social media and digital marketing campaigns, some developed in-house, others in partnership with digital agencies. For instance, UNICEF India’s “I Am for Children” campaign raised awareness about how children suffer in conflict...
by Alexandra Cotovanu | Dec 29, 2021 | All, B2B marketing, SEO
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
by Alexandra Cotovanu | Dec 8, 2021 | All, e-commerce, performance marketing
A Google Ads strategy can be a powerful complement to your marketing plan. One of the best things about Google Ads is the high level of customization, flexibility, and performance tracking it offers. For B2B, this makes it an excellent channel for lead generation and...
