by Alexandra Cotovanu | Oct 22, 2024 | B2B marketing, B2B social media, content marketing
B2B marketing on LinkedIn might seem like a no-brainer. 80% of marketers use LinkedIn to share their content. However, the surprising truth is that most businesses aren’t using it to its full potential. Sure, it’s the go-to platform for professionals, but how do you...
by Alexandra Cotovanu | Oct 3, 2024 | content marketing, customer experience, digital marketing
B2B marketing creative trends are shaking up the game, forcing businesses to step away from outdated strategies and make their brand impossible to forget. It’s no longer about doing what worked a decade ago; today’s B2B marketers are using fresh, innovative approaches...
by Alexandra Cotovanu | Oct 2, 2024 | B2B marketing, digital marketing, marketing strategy
Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market,...
by Alexandra Cotovanu | Oct 1, 2024 | AI marketing, content marketing, marketing strategy
The rapid evolution of Artificial Intelligence (AI) has moved beyond simple automation, fundamentally reshaping how B2B organizations approach market authority. For a Fractional CMO, leveraging machine learning is no longer just an option for “faster...
by Alexandra Cotovanu | Oct 1, 2024 | B2B marketing, content marketing, digital marketing
Thought leadership on social media is changing how professionals learn and share expertise. It’s not just about content, it’s about creating meaningful conversations that stick. When social media is mentioned, minds often drift to lighthearted memes and everyone’s...
