Growing an influential brand requires careful planning and creative marketing. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’s credibility and professionalism, while also serving as an informational tool and a reminder to buy.
We understand that figuring out which types of B2B marketing collaterals to include in your strategy might be tricky if you’re not a marketing professional. That’s why we’ve compiled a list of the most effective marketing collaterals that will benefit your business:
Business Presentations
An excellent business presentation, along with other illustrative documentation, establishes your business as an authority. When it comes to meetings and sales, business presentations play an essential role. These can come in the form of slideshows, videos, or PDFs available for download on your website to convert visitors into leads.
Landing Pages
Landing pages provide a very targeted message for a product or promotion without overloading information. Not only do they help spread information about your product or service, but they can also increase your conversion rates. These pages are great for building awareness and promoting your business in the digital space.
Brochures
A brochure is typically a piece of collateral filled with robust data and engaging graphics. If you’re launching a new program or product and have the time, brochures are an oldie-but-goodie method for explaining key features. Keep in mind, they can be distributed both digitally and in print, depending on the occasion.
Infographics
Infographics are an excellent visual method for storytelling and making an impact. Almost any subject can be broken down into an infographic; even your annual report, filled with details about your business’s journey over the year. Infographics present a huge opportunity to share data in a compelling way that keeps your audience engaged.
Webinars
Webinars are a great way to guide your audience through the buyer’s journey. You shouldn’t use webinars only to promote your products. Instead, use them as a channel to educate your audience. Like all content marketing, webinars add value by solving real problems and offering enjoyable learning experiences.
Demos
Demos are short, concise videos that showcase your product or service. These videos offer your clients a mini tutorial and a glimpse into who you are. Demos are a creative, powerful way to build awareness and explain your value proposition clearly.
White Papers
White papers are persuasive, authoritative, and in-depth tools to educate your audience about a specific issue or to promote a methodology. By including white papers on your website, you offer your visitors trustworthy research backed by references.
Testimonials
Testimonials help grab attention during the awareness and retention phases of the marketing funnel. A strong testimonial focuses on how the buyer has changed (both in tangible and emotional ways) since working with your company.
Case Studies
Case studies demonstrate how your business successfully resolved a customer’s problem. They’re a powerful tool to show your company in action and build real-world credibility. Just make sure to get your customer’s permission before publishing.
No matter your industry, make sure your marketing collaterals highlight what makes your company unique and why customers should choose your products or services. Some of these collateral types may work better than others, depending on your business. The key is choosing the ones that align with your goals.
Get in touch with us for tailored B2B marketing collaterals designed to meet your business needs or join our certified ABM Business Growth Bootcamp.
