by Alexandra Cotovanu | Jan 10, 2022 | All, B2B social media, marketing strategy
Each year, UNICEF delivers inspiring social media and digital marketing campaigns, some developed in-house, others in partnership with digital agencies. For instance, UNICEF India’s “I Am for Children” campaign raised awareness about how children suffer in conflict...
by Alexandra Cotovanu | Oct 19, 2021 | All, marketing automation, marketing strategy
Marketing automation enables companies to target leads and customers with automated messages across multiple channels, including email, web, social media, and SMS. It helps organizations attract, engage, and nurture leads more efficiently. Any effective marketing...
by Alexandra Cotovanu | Jul 9, 2021 | All, B2B marketing, marketing strategy
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
by Alexandra Cotovanu | Jul 2, 2021 | All, marketing strategy, performance marketing
In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
by Alexandra Cotovanu | Feb 18, 2021 | All, business growth, marketing strategy
Growth marketing is on everyone’s radar, and for good reason. It empowers companies to move beyond traditional tactics and build more meaningful, data-informed relationships with customers. But what exactly is growth marketing? In simple terms, it’s the next evolution...
by Alexandra Cotovanu | Apr 24, 2020 | All, business growth, marketing strategy
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
