by Alexandra Cotovanu | Jan 21, 2022 | All, B2B marketing, marketing strategy
Account-Based Marketing (ABM) is one of the most effective strategies for B2B companies. But as the market continues to evolve, these traditional approaches no longer fully meet demand. Some things that changed in the past 2 years need special focus, as they came with...
by Alexandra Cotovanu | Jan 14, 2022 | B2B marketing, marketing automation, marketing strategy
If strategy is our path to success, then recent success has been largely related to account-based marketing and value-based sales approaches. It’s important to note that this trend will continue and expand into a whole new dimension. Consumer behavior has changed...
by Alexandra Cotovanu | Jan 10, 2022 | All, B2B social media, marketing strategy
Each year, UNICEF delivers inspiring social media and digital marketing campaigns, some developed in-house, others in partnership with digital agencies. For instance, UNICEF India’s “I Am for Children” campaign raised awareness about how children suffer in conflict...
by Alexandra Cotovanu | Oct 19, 2021 | All, marketing automation, marketing strategy
Marketing automation enables companies to target leads and customers with automated messages across multiple channels, including email, web, social media, and SMS. It helps organizations attract, engage, and nurture leads more efficiently. Any effective marketing...
by Alexandra Cotovanu | Jul 9, 2021 | All, B2B marketing, marketing strategy
The past year has highlighted just how important it is to have measurable goals in a B2B setting. With the business environment evolving faster and more drastically than ever before, your plans and strategies need to adapt just as quickly. There are many ways to reach...
by Alexandra Cotovanu | Jul 2, 2021 | All, marketing strategy, performance marketing
In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
