by Alexandra Cotovanu | Apr 16, 2020 | All, lead generation, marketing strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, digital marketing, lead generation
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...