by Alexandra Cotovanu | Mar 17, 2022 | digital marketing, PPC, SEO
Today, agility is critical, and customers are increasingly tech-savvy. Companies constantly look for ways to adapt their offerings to better meet customer needs. While advertising remains an essential part of most businesses, there is a continuous effort toward...
by Alexandra Cotovanu | Mar 8, 2022 | B2B marketing, B2B social media, digital marketing, marketing strategy
Marketers frequently assess the effectiveness of individual campaigns and channels. Opens, clicks, unsubscribes, and purchases are important email metrics. Cost per click and cost per conversion are key indicators for PPC advertisements. But how can you assess your...
by Alexandra Cotovanu | Jan 28, 2022 | B2B marketing, B2B social media, digital marketing, lead generation
When it comes to promoting content that generates leads and increases audience engagement, LinkedIn is the platform most B2B marketers choose. That is because it offers higher chances of receiving qualified leads compared to other platforms. Most B2B marketers choose...
by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, digital marketing, lead generation
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
