by Alexandra Cotovanu | Oct 12, 2022 | B2B social media, business growth, digital marketing
LinkedIn is one of the best free marketing tools for driving leads and closing sales. However, with so many businesses using the platform, it can be difficult to stand out. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and...
by Alexandra Cotovanu | Jun 22, 2022 | B2B social media, digital marketing, lead generation
LinkedIn has developed into a powerful marketing and sales tool for B2B companies, going far beyond its initial role as a job search platform. If you work in B2B, it can become a valuable resource. In this article, we will show you why. LinkedIn has quickly become the...
by Alexandra Cotovanu | Mar 8, 2022 | B2B marketing, B2B social media, digital marketing, marketing strategy
Marketers frequently assess the effectiveness of individual campaigns and channels. Opens, clicks, unsubscribes, and purchases are important email metrics. Cost per click and cost per conversion are key indicators for PPC advertisements. But how can you assess your...
by Alexandra Cotovanu | Jan 28, 2022 | B2B marketing, B2B social media, digital marketing, lead generation
When it comes to promoting content that generates leads and increases audience engagement, LinkedIn is the platform most B2B marketers choose. That is because it offers higher chances of receiving qualified leads compared to other platforms. Most B2B marketers choose...
by Alexandra Cotovanu | Jan 10, 2022 | All, B2B social media, marketing strategy
Each year, UNICEF delivers inspiring social media and digital marketing campaigns, some developed in-house, others in partnership with digital agencies. For instance, UNICEF India’s “I Am for Children” campaign raised awareness about how children suffer in conflict...
by Alexandra Cotovanu | Feb 21, 2020 | All, B2B social media, content marketing
It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and engaging videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...
