by Alexandra Cotovanu | Jun 24, 2025 | ABM sales outreach, All, B2B, B2B Marketing
“Why does this process take forever?” That’s the common refrain from sales and marketing teams stuck in drawn-out sales cycles. It’s frustrating, sure, but what if those extended timelines weren’t just obstacles? What if they were the perfect chance to build strong,...
by wordpress@inventiff.io | May 21, 2025 | B2B, B2B Marketing, B2B Social Media
You’ve put time, energy, and budget into a LinkedIn campaign, but the results are lukewarm at best. Does this sound familiar? You’re not alone. Plenty of B2B ads on LinkedIn miss the mark. Why? Sometimes it’s a targeting issue. Other times, the messaging doesn’t...
by Alexandra Cotovanu | Apr 15, 2025 | ABM sales outreach, AI, AI Marketing, B2B, B2B Marketing
We’re about to enter a new era of B2B sales, and it’s nothing short of a revolution. The way businesses connect, qualify leads, and nurture relationships is set to change, mostly thanks to artificial intelligence and automation. Nothing you haven’t heard before? Well,...
by Alexandra Cotovanu | Apr 12, 2022 | B2B, B2B Marketing, Strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Feb 17, 2022 | B2B Marketing, Lead Generation, Marketing automation, Strategy
Landing pages are an indispensable part of your digital marketing strategy and a powerful lead generation tool for your business. Effectively optimized landing pages help you capture relevant information from your visitors in exchange for the valuable content you...
by Alexandra Cotovanu | Jan 26, 2022 | B2B Marketing, business growth, digital marketing, marketing strategy, Strategy
B2B marketing has entered a new era: an experience-driven one. Data, analytics, and technology now shape every major business decision, from marketing leadership to organizational strategy. Success in today’s fast-changing global B2B environment requires more than...
