by Alexandra Cotovanu | Dec 29, 2021 | All, B2B marketing, SEO
When it comes to Search Engine Optimization (SEO), every B2B company understands its importance. However, SEO is especially critical for IT and technology-focused businesses, which compete in markets where most players heavily invest in building strong online...
by Alexandra Cotovanu | Dec 8, 2021 | All, e-commerce, performance marketing
A Google Ads strategy can be a powerful complement to your marketing plan. One of the best things about Google Ads is the high level of customization, flexibility, and performance tracking it offers. For B2B, this makes it an excellent channel for lead generation and...
by Alexandra Cotovanu | Oct 19, 2021 | All, marketing automation, marketing strategy
Marketing automation enables companies to target leads and customers with automated messages across multiple channels, including email, web, social media, and SMS. It helps organizations attract, engage, and nurture leads more efficiently. Any effective marketing...
by Alexandra Cotovanu | Sep 23, 2021 | All, lead generation, performance marketing
You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why others sink money into it with little to no results. Of course, like any skill, Google Ads can be learned,...
by Alexandra Cotovanu | Sep 9, 2021 | All, e-commerce, performance marketing
Have you ever visited a website and seen an ad for the same website the next day? Or did you ever put an item in your shopping cart without buying it and see an ad for that product later on? That was remarketing at work. What is Remarketing? Remarketing is a very...
by Alexandra Cotovanu | Aug 11, 2021 | All, B2B marketing, employer branding
The past year has shown us the importance of digital training. Increasingly, B2B companies today are adopting an eLearning approach for their B2B digital training. Not only that, but marketing skills have also shifted dramatically in the past couple of years. In this...
