by Alexandra Cotovanu | Dec 15, 2025 | AI marketing, All, lead generation
We’re about to enter a new era of B2B sales, and it’s nothing short of a revolution. The way businesses connect, qualify leads, and nurture relationships is set to change, mostly thanks to artificial intelligence and automation. Nothing you haven’t heard before? Well,...
by Alexandra Cotovanu | Jun 19, 2025 | AI marketing, business growth, lead generation
As a B2B tech company owner, the challenge of maintaining relevance and a competitive edge in an ever-evolving market landscape is real. More than ever, businesses are seeking effective ways to drive growth, streamline operations, and make data-driven decisions. One...
by Alexandra Cotovanu | May 5, 2025 | AI marketing, B2B marketing, customer experience
Without a doubt, the future of customer experience depends on generative AI. It’s no longer a question of whether you should look to automate your service; 88% of business owners say their clients’ attitudes towards automation have improved over the past...
by Alexandra Cotovanu | Apr 18, 2025 | AI marketing, B2B marketing, business growth
Artificial Intelligence (AI) is no longer a futuristic buzzword; it is the foundational infrastructure of modern commerce. As marketing ecosystems grow increasingly autonomous and data-heavy, a new executive role has moved from the periphery to the center of the...
by Alexandra Cotovanu | Feb 19, 2025 | AI marketing, B2B marketing, lead generation
Being part of a B2B business, you’re likely familiar with the concept of the marketing flywheel. This customer-centric model focuses on attracting fresh new leads, converting them into prospects, transforming those prospects into customers, and ultimately...
by Alexandra Cotovanu | Nov 19, 2024 | AI marketing, B2B marketing, content marketing
We’ve debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their...
