When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis.
From a marketing perspective, this often means putting budgets on hold and pausing any new hires in the marketing department. This decision may result from reports showing a perceived low efficiency of ongoing marketing activities.
If you’re looking to save costs by not hiring new internal marketers, consider working with an external marketing team. A 2018 report revealed that 78% of marketing agency professionals are willing to customize their pricing models to meet their clients’ goals and budgets.
Why Choose an External Marketing Team?
The market you’re selling to has evolving needs, and during uncertain times, those needs shift rapidly. A financial crisis calls for resilience, and that’s one of the key advantages an external marketing team can provide.
You also need to attract the right customers to sustain your business. A marketing agency brings an outsider’s perspective, helping you build a stronger connection between your products or services and your audience.
This external point of view can help you reassess your marketing strategy from the customer’s perspective. Their innovative ideas and objective insights can give your business a real advantage during challenging times.
By contrast, internal marketers can sometimes lose clarity, overwhelmed by internal pressures or shifting priorities.
Cost-Effectiveness
Now more than ever, businesses need to engage more prospects while keeping budgets tight. An external marketing team offers expert services on demand, which makes it a cost-effective option.
Instead of hiring full-time staff, you can access experienced consultants focused on your top priorities. Since agencies work across multiple clients and industries, they’re used to managing complex projects efficiently, delivering on time and within budget.
Plus, your budget goes toward deliverables only; not benefits, training, or overhead. You’ll also receive clearer reporting and performance data. Because agencies are result-driven, they’ll keep you updated with actionable insights and ROI evaluations.
Creativity
Free from internal constraints, an external team can often bring more creative, targeted messaging. They have fresh ideas, tested across industries and audiences.
Agencies working with multiple clients know how to adapt quickly and creatively. Meanwhile, in-house teams may experience creative fatigue or get stuck in a routine.
To get the best results, aim for a smart balance between internal and external marketing. In fact, combining the two can eliminate tunnel vision and promote healthy collaboration, ultimately increasing results.
Scalability and Flexibility
In a crisis, adaptability is crucial. An external team gives you the flexibility to scale efforts up or down as needed.
For instance, if you need to increase engagement, an external digital team can focus exclusively on that goal, without getting sidetracked by other tasks, something not always possible with a stretched internal team.
External teams understand how important it is to remain agile in challenging times. Their ability to quickly adapt can improve your business’s overall efficiency. They’re also prepared for uncertainty, and their broad expertise can help guide your response.
Expertise
Expertise matters. Many external agencies offer full-service marketing support tailored to your unique needs.
Let’s say you need a developer, a social media strategist, and an SEO expert. Hiring all of them full-time may not make financial sense, especially when their workload doesn’t justify it. It’s rare to find all those skills in one person, and even rarer to find them all done at a high level.
That’s where external teams shine. They give you access to specialized experts, people who are constantly honing their skills and bringing value to every client they serve.
Final Thoughts
The challenges we face today can serve as valuable lessons for businesses willing to adapt and grow. Leaders who take bold, smart steps now will build stronger companies in the long term.
If your business has paused internal marketing hires, start by making a strong case for how an external marketing team can help you move forward. The right agency can support your goals with a personalized, results-driven strategy.
Want to see what that looks like for your business? Get in touch with us and let’s find the best approach to strengthen your digital presence with a customized marketing plan.
