How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business.
That’s completely normal. Shifting from traditional campaign strategies to a more automated, data-driven approach can feel overwhelming. But don’t worry, everything starts to make sense with the right guidance. As a HubSpot Platinum Partner, we’re here to walk you through how HubSpot’s campaign tools work and how they can fit your business.
Before diving into the suite of email marketing and campaign tools HubSpot offers (some of which are even free), let’s take a moment to define what marketing automation means.
So, what is marketing automation? It’s all about eliminating repetitive tasks: like email sends, social media posts, and even ad management, by letting the software handle them for you. More than that, it allows you to create a more personalized experience for your leads and customers.
In short, marketing automation tools are built to improve your efficiency and help you grow. And the results? You’ll see the impact on your conversions, your deals, and ultimately, your revenue.
How can HubSpot marketing automation tools help me with my campaigns?
When it comes to marketing campaigns, HubSpot’s automation tools offer a wide range of features that can greatly improve performance. They give you a clearer view of what’s working, help you track every step of the process, and make it easier to build a stronger strategy.
At the heart of it is a centralized campaign dashboard: a well-organized hub where you can manage and monitor every piece of your campaign. Whether you’re working on emails, blog posts, social media content, or other assets, HubSpot brings everything together in one place.
It’s not just a tool, it’s your campaign command center. And once you start using it, you’ll wonder how you managed without it.
We keep talking about these automation tools. So, what do they actually do?
Let’s break it down.
- Analytics are very important; Hubspot allows you to track them and convert them into the marketing goals that you are seeking. You can see how your team works and what they are adding to your marketing channels.
- Every piece of information is essential. With the help of custom forms, you can convert a random website visit into a qualified lead. You can create dozens of these forms, each for a different result. Everything perfectly syncs with your database and CRM.
- Personalization is the key to everything, so create custom fields that allow you to better connect with prospects.
- Get rid of the repetitive task of manually sending emails. Workflows are here for you. Enroll contacts, create campaigns, and save time. Nurturing campaigns are the answer for you, my friend. The process enables you to better communicate with your sales team and work like a well-oiled machine.
- Content is the mother of everything, so let’s not forget about it. Luckily for you, Hubspot marketing automation has a place for it as well.
- Create incredible landing pages. No IT, no designer needed, just you and your imagination. You can have dynamic content, personalized for every visitor. A significant factor of the landing pages is the ability to test everything. So take your time and make sure everything is perfect.
- Life is easy when everything is automated. And so is contact management. Let’s say someone completes one of your forms; the data collected creates a new contact that you can interact with. This makes everything easy for you and your sales team.
- Build lists of contacts that target specific personas and send them highly personalized emails.
- Lastly, let’s talk about how you can promote your campaign. All your work is done, but now you need other people to see it. With only a click of a button, you can publish social posts, send emails, post blog articles, and manage your CTAs. You can quickly optimize content for every channel.
One of our favorite tools is the workflow builder. Once you understand it fully, you’ll see that it goes far beyond sending emails. It helps you scale and frees up your time.
You can build advanced nurturing emails for each campaign using the data already available in your CRM. Use segmentation to decide exactly who enters which workflow.
Keep in mind, you can assign multiple workflows to a single campaign. That means you can combine nurturing sequences with follow-ups when needed.
As we mentioned earlier, this tool is not limited to email. You can use it to score leads, rotate them to sales, and manage your data in sync with your sales team.
How to make sure everything is on track
All of these tools can support you, but in the end, you’re the one who makes the difference. Building campaigns can seem complex at first, but once you get the hang of it, the process becomes much more straightforward. Still, it’s important to do it right, especially if you want real, measurable results.
Why are you doing it?
One of the most important steps is proper planning. You need to clearly understand why you’re running this campaign. This clarity helps you avoid wasting budget and time. Evaluate what marketing materials your campaign will include. Only once you fully understand the scope and purpose of your campaign should you move forward with launching it.
What are your goals?
Who do you want to impact with this campaign? From our experience, defining the campaign’s impact is essential. Look at your marketing funnel and identify your target audience.
To make this work, set SMART GOALS. These are specific, measurable, achievable, relevant, and time-bound objectives that help you stay focused. Think about a clear KPI. Do you want more leads, more traffic, more conversions? Choose something realistic that aligns with your business objectives. Once your goals are set, you’re ready to start building in HubSpot.
What are your assets?
With your objectives in place, it’s time to think about the assets that will bring your campaign to life. Some essential campaign assets include:
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Emails
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Blog articles
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Landing pages
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Ads
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Workflows
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Social media posts
What content are you posting?
Now it’s time to put your assets to work. The content you create should align with your business goals, but it can cover multiple angles or topics. When we talk about content, we mean everything: emails, blog posts, landing pages, ads, and social media. Choose what works best for your audience.
Start using HubSpot marketing automation software
There’s a lot to consider when building a campaign, but it’s worth the effort.
We believe HubSpot marketing automation is the future, but the final decision is yours. There are plenty of tools out there, so take time to evaluate what fits your business best.
No need to rush. Marketing automation keeps evolving, and there’s plenty of time to learn and grow with it.
