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Conversion Rate Optimization and Tracking with Google Ads in HubSpot

Conversion Rate Optimization and Tracking with Google Ads in HubSpot

by Alexandra Cotovanu | Jul 29, 2021 | All, marketing automation, performance marketing

Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize...
Google Ads: B2B Prospecting Strategies and Tactics

Google Ads: B2B Prospecting Strategies and Tactics

by Alexandra Cotovanu | Jul 2, 2021 | All, marketing strategy, performance marketing

In this article, you’ll learn how Google Ads B2B prospecting can help you reach a wider audience with digital marketing PPC strategies. We’ll summarize the findings from the B2B Academy Google Ads workshop. Let’s talk about Google Ads Google Ads are an essential tool...
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